The forest is bathed in moonlight, thick with the scent of pine, and alive with the crackle and ketchup smell of oak ablaze in a circle of stones, the sparks flying up into the night sky to create temporary constellations. Mister Fox gives us a nod, bites the apple, and produces a very cold beer he has somehow conjured out of nothing, and offers us a sip. Prometheus stole fire from the Gods.

Brian Fitzgerald, Founder, Dancing Fox. A creative agency and storytelling factory. The other half is my creative partner, Tommy Crawford. We worked together at Greenpeace, where I spent 35 years driving innovation internally and learning how to work the levers of disruptive communications.

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